sell and buy used phone on kijiji vs facebook

Sell and Buy Used Phones on Kijiji or the Facebook Marketplace: Pros and Cons

In Blog by Wassim Abdul KhalekLeave a Comment

The growth of the internet over the last few decades has made it very difficult for people to choose how they want to either sell or purchase good – to be more specific, how they want to sell and buy used phones.

To help break through some of the noise, we’ve put together a list of the pros and cons between Kijiji and the Facebook Marketplace. We hope this will help you decide how you want to buy or sell your used phones!

Kijiji: Pros

Kijiji is a very well-known and trusted buying and selling channel that has been around for years – with over 15 million unique visitors per month. Not only that, they also offer tons of free features for both buyers and sellers. Coupled with their mobile app that’s extremely user friendly, it’s no wonder that millions of people turn to Kijiji to buy and sell various things – more specifically to sell and buy used phones.

One of their greatest features is the ease and simplicity of posting an ad. This literally takes just a couple short minutes, and it’s free! Of course there are paid options but they are just that, options.

If you do want to put a little bit of money into your ad, you can always promote your ad to reach a wider audience by either bumping it up to the top of the list, highlighting it, making it a continuous “top ad” and much more. Another feature you should consider is “Admarkt”, a more sophisticated algorithm that lets you post ads and reach wider locations (Cana-wide). Using Admarkt, Your ad’s appearance on search results depends on 3 factors:

  1. Pay-per-click ads: you set a price that you want to bid to keep your at the top of the page and you only pay if someone actually clicks on your ad
  2. Keyword use: Make sure you use important words in your title. For example, if you’re selling an IPhone 8, then make sure you specify that in your title.
  3. Location: Make sure you specify the location you want your ad to appear in. If you’re willing to ship the item, then perhaps consider advertising in a bigger market, like Toronto.

Another benefit is that you can also use PayPal to send and receive item payments. This means that you can arrange to never have to meet the buyer or seller in person. However, there are many PayPal scams that can happen, so make sure you use this payment option cautiously. Click here to read about some common scams and how you can avoid them.

Kijiji: Cons

If you want to post ads for free, you have to make sure you use your ads well. What do we mean by this? Kijiji only lets you post a few ads for free. If you want to post more, then you’ll have to pay.

When posting a free ad, keep in mind that the paid ads will always appear before yours. With over 150,000 new ads posted on Kijiji daily, you do have quite a bit of competition. However, you typically only compete with ads in your target area or with similar keyword titles. So it’s not like you’re competing with all 150,000 ads on the site.

When looking to buy or sell, Kijiji doesn’t provide any user ratings. If someone has had  bad experience, they cannot provide a rating to let other people know. You are simply having to go off of your interactions to make a decision to buy or sell to this person. So again, use caution.

Kijiji is also not responsible for any unfortunate events that happen. This could include products being defective, money being stolen and much more.

Facebook Marketplace: Pros

Facebook is one of the most popular social media platforms globally, which means, like Kijiji, it is a trusted outlet for people. And who doesn’t have Facebook!?

If you’re used to the regular Facebook platform, then using the marketplace will be no problem for you! For everyone else, both the desktop and mobile apps are extremely user friendly.

Some free marketplace features you should know about include:

  1. You can search ads by category, location and price. Making your results very specific to your needs.
  2. If you like the kinds of products of one seller, you can request a notification every time they post something new.
  3. You can post an unlimited number of ads in a category.
  4. Posting an ad on the Facebook Marketplace is actually even faster than Kijiji and you can renew the ad once every seven days. That way your item stays at the top of the list all the time!

You also have the ability to access people’s Facebook profiles to chat with them directly before meeting them in person. Due to being able to access their personal profile, it’s less likely that you will be scammed as a buyer or seller. Why? As you probably already know, Facebook profiles hold tons of personal information, which can be used to hold the buyer or seller accountable in a situation like a scam. 

Facebook Marketplace: Cons

Facebook does not explain how they rank their ads. Ads that were posted days ago may appear at the top and more recent ads may rank lower. The ranking algorithm is unclear and therefore you’re not guaranteed a top spot based on when you post your ad.

You don’t have the ability to pay to promote your ad if you want to sell faster or to a wider audience. Because of this, the Marketplace may be a better place for personal use versus business use. Your ad can also only be shown in one city at a time. Unlike Kijiji, the Marketplace will not let you post the same ad in another location.

Facebook is also not responsible for any unfortunate events that occur between buyers and sellers. Here is some of their safety information. The Marketplace also doesn’t directly offer a secured payment option, such as PayPal. If you wish to use PayPal, you would simply have to use it on your own and not through the Marketplace. You can also meet the individual in person to pay cash, provide an e-transfer, etc.

When choosing where to sell and buy used phones online, It’s important that you’re informed and aware of all the positives and potential risks. We hope that this list of pros and cons has helped you decide which option is best for you!

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